ENI — A national campaign using Internet and television advertisements sponsored by several denominations aims to renew public interest in Christianity, says the Australian Bible Society.
The Roman Catholic Church's campaign began in December, with 15-second advertisements screened alongside Bee Movie and Atonement.
Churches that participate in the campaign host events for their local community under the “Jesus — All about Life” banner.
The campaign is based on research showing that many Australians are not interested in organized religion but still respect Jesus and his teachings. The advertisements target people at stages in their lives where they are often more open to evangelism.
A YouTube clip directed at new parents features a young mother, who comments, “You can take or leave religion, but I can't get away from the fact that a lot of what Jesus said makes sense.”
